Welcome to Our Practice
What's New
To the Future and Beyond…
I am pleased and excited to announce that as of October 16th, 2021, University Pediatric Associates’ physicians will begin practicing as part of Somerset Pediatric Group. Practically speaking, the transition is expected to be as seamless as possible. Patients and their families will still be able to be seen by their providers at the office of their choosing, including the current Highland Park and East Brunswick locations. You can still reach the office with the same phone numbers as in the past, and your medical records will continue to be maintained by Somerset Pediatric Group.
On a personal note, I am retiring from clinical medicine after 36 years at the practice. My wife and I have moved to Vermont where we are starting a new chapter in our lives: living close to the land, pursuing interests that we’ve put on hold for decades, and turning some of our attentions to endeavors in public health for both adults and children. I want to take this opportunity to express my gratitude to my patients and their families over the many years who have honored and enriched me by allowing me to participate in their care. I have learned from you all the power of your optimistic attitudes, determination, and sacrifices you make to keep your children healthy and on a positive trajectory. Over the last several years, it has been especially gratifying to see second generations of families, that I’ve cared for when I started over three decades ago, coming back to the practice.
I also want to thank my colleagues and staff for their years of hard work, their dedication to practicing evidence based, quality pediatric medicine, and their compassion for those they have cared for. With this new transition to Somerset Pediatric Group, I am heartened to know that former University Pediatric Associates' patients and their families will continue to be in good hands for many years to come.
Best of wishes to you all,
Elliot Rubin, MD, FAAP
We at UPA adhere to the Mask Guidance established by the American Academy of Pediatrics. For more information and questions answered check out healthychildren.org.
Where to obtain the COVID-19 Vaccine for your child 12 years and older:
Saint Peter's Hospital Sunday, May 16th, 8a-11a
NJ Department of Health Megasites
Parents: Your under 12 year old child can participate in the Pfizer COVID-19 Vaccine Pediatric Study
Please read ALL information below on COVID-19 and check back frequently for UPDATES
UPA CONTINUES TO BE YOUR CHILD'S MEDICAL HOME DURING THESE CHALLENGING TIMES.
- Information from the AAP: The risk of heavy metal exposure to children in baby food, and how to help minimize it
- We ARE currently testing for COVID-19 in our offices using PCR sendout tests- call for an appointment
We are please to welcome our newest Pediatrician, Dr. Krupali Patel to our UPA Family!
From the American Academy of Pediatrics (AAP): What Parents Need to Know About Coronavirus COVID-19
Why we are recommending Cloth Face Coverings for Children (2yrs and over) During COVID-19 WITHOUT EXCEPTION.
How to Help Kids Embrace Mask-Wearing
AAP Guidance on Return to School During COVID-19
Information on Multisystem Inflammatory Syndrome in Children (MIS-C) associated with COVID-19 from the CDC and AAP
From the NYTimes: Vaccine Rates Drop Dangerously as Parents Avoid Doctor’s Visits
From the AAP President, Sally Goza, MD FAAP: Pediatricians Want Parents to Keep Children's Vaccination Appointments amid Coronavirus
- We ARE currently testing for COVID-19 in our offices using PCR sendout tests- call for an appointment
- We now are seeing ALL our patients for their infant, child and adolescent WELL/PREVENTIVE CARE visits and immunizations.
- We continue to offer UPA PEDIATRIC TELEMEDICINE VISITS when clinically appropriate. Please call our offices and speak to a nurse to determine if your child's visit can be done virtually through our new telemedicine service and if so to schedule this telemedicine appointment.
- EVERY PATIENT ROOM is sanitized before and after each patient visit.
- Our staff wear appropriate Personal Protective Equiement (PPE)
- MASKS: Parents and children over 2 years visiting the office for WELL or SICK appointments are REQUIRED to wear a MASK (homemade is fine).
- PLEASE phone our staff both to schedule and before your child's well or sick appointment so that we can assure the appointment is appropriately TRIAGED. This is for the safety of your family, our other patients, and our staff.
- NO WALK-INS to our office at this point.
- In order to comply with efforts for social distancing we are instituting our DRIVE-IN WAITING ROOM. Please call us when you have arrived for your child’s scheduled appointment and we will call you back when it’s time for you to come into the office and go directly to a patient room.
- Please CALL AHEAD TO THE OFFICE if you have any concerns that your child may have symptoms of COVID19, or has been exposed to a person diagnosed with COVID-19.
- Please do NOT come to the office without first checking by phone with our staff; you may be told to stay at home, go for community based COVID-19 testing or go to the ED or elsewhere depending on your child's situation.
- If you have forms that you need filled out or picked up, please call us first. We may be able to do this electronically via our secure email system.
- NJ Dept of Health Guidance on COVID-19
- Seasonal Flu vaccine for 2019-2020 is now available. Please CALL our offices to schedule an appointment for your child (6 months and older) to receive it.
- MEASLES: The CDC (Center for Disease Control) recommends all children get two doses of MMR (measles-mumps-rubella) vaccine, starting with the first dose at 12 through 15 months of age, and the second dose at 4 through 6 years of age. Children can receive the second dose earlier as long as it is at least 28 days after the first dose.
- To view the latest 2019 AAP/CDC recommendations for Childhood Immunizations: press here for 0-6 years and here for 7-18 years
- Vaccine Safety: Examine the Evidence
- AAP Urges U.S. Consumer Product Safety Commission to Recall Fisher-Price Rock 'n Play Sleeper
- Swim Safety Tips from the AAP
- Make Sure Your Car Seats are Up to Date- take the AAP's Car Seat Checkup!
- What Babies Know About Physics & Foreign Languages
- Back to School Tips from the AAP
- Gun Safety: June 21st is National ASK Day
- Summer Safety Tips
- Sun Safety
- Insect Repellents
- Trampolines NOT Advised
- Links Parents Like
2018-19 Influenza Vaccine is now available in both offices. CALL now to schedule an appointment to get your child protected!
Rutgers Meningococcal Disease Information Update: Upcoming and Returning Rutgers Students: We have Trumenba Meningococcal B Vaccine. Call for an appointment.
Zika Virus UPDATE: Information for Travelers and Pregnant women:
- http://www.cdc.gov/zika/
- Mosquito Bite Prevention (US)
- American Academy of Pediatrics Reiterates
- the Importance & Safety of Vaccines
At University Pediatric Associates, our skilled team of pediatricians offers comprehensive medical care for infants, children, and adolescents. Conveniently located in the heart of Highland Park and East Brunswick, our courteous and knowledgeable staff works hard from first contact to make every visit to our office positive.
Whether it's your child's first visit to our offices, or just a routine well–child checkup, we strive to make sure you and your child are always comfortable and informed. We take the time to talk with parents to help you understand your child's needs, and we equip you with the knowledge necessary for promoting a lifetime of optimal health and wellness.
To help you get acquainted with our practice, we have provided the important information you need on our website. Please browse these pages to learn more about our skilled doctors, services, office details, commonly asked questions, new patient forms.
Our pediatricians believe exceptional care is obtained when there is an on–going relationship between the doctor and patient. We want to be lifelong partners in your child's health. We achieve this goal by listing to your questions and concerns, and educating you on how to promote a healthy lifestyle for the entire family.
When you choose University Pediatric Associates, you can feel confident that you are teaming with knowledgeable, compassionate doctors who have dedicated their careers to child–focused health care. Please do not hesitate to contact our office with questions or concerns. Our pediatricians and nurturing staff look forward to meeting you and your family.
